Introducing RPM – new monetization metric in YouTube Analytics


For those of you within the Partner Program we’ve introduced a monetization metric in YouTube Analytics called RPM which provides creators a simple thanks to measure your rate of revenue earned on YouTube.

during this article, I’ll give an summary of RPM how it differs from the prevailing CPM metric and a couple of tips to extend RPM.

what’s RPM?

First of all, RPM stands for Revenue Per Mille
which is that the revenue that
a creator earns per 1,000 views.
It’s calculated as
total revenue divided by total views times 1,000 within the same period of time .
Total revenue includes all
creator earnings including ads Channel Memberships, YouTube Premium, Super Chat and Super Stickers.
This metric also reflects what creators earn after YouTube’s revenue share is subtracted.
RPM also uses total views which covers all views reported in YouTube Analytics including views from public, private and unlisted videos no matter monetization status.

Views from live streams and
unarchived live streams are counted too.
This way, you’ll simply and simply see what proportion you’re earning for any 1,000 views.
By regularly reviewing your RPM you will be ready to identify ways to enhance and optimize your monetization strategy.

to ascertain your channel’s RPM, navigate to the Revenue tab in YouTube Analytics.
Likewise, video-level RPM
are often viewed in its Revenue tab.
As long as your
channel has views and revenue you’ll check RPM now
and from previous time periods by adjusting the info home in Analytics.


Let’s mention the
differences between CPM and RPM.
CPM may be a n advertiser-based metric and RPM is a creator-based metric.
CPM shows creators what proportion advertisers paid per 1,000 monetized playbacks.
While still a valuable metric this will make it hard to estimate what a creator is really earning.
And it doesn’t fully answer the question about what proportion a creator earns per view.
CPM only uses
advertising revenue in its calculation.
this is often a key difference with RPM which may be directly influenced by creators using non-advertising monetization streams like Channel Memberships, Super Chats and more.
Creators may notice that RPM will likely appear less than CPM which is predicted for a couple of reasons.
While RPM subtracts
YouTube’s revenue share, CPM doesn’t .
Also, RPM is predicated on all views, no matter monetization status while CPM is predicated only
on monetized views.
albeit RPM is lower, creators shouldn’t see a difference in actual take-home revenue.


to extend RPM,
you’ll be wanting to extend revenue whether from ads
or other monetization streams.
We’ll cover 3 ways you’ll do that .
First, to maximise ads revenue, we propose enabling monetization on all videos and enabling all ad formats
if appropriate for your video.
confine mind that videos now only got to be eight minutes long to possess mid-roll ads enabled.

So cash in of the mid-roll ads editor to put them at the
right moments in your videos.
We’ve linked the video below to point out you ways .
Second, in terms of
other monetization streams
you’ll consider hosting live streams and premieres to extend your RPM.

During live chat

users can buy Super Chat and Super Stickers.
Plus, it’s another good way to attach together with your fans while generating revenue.
inspect the video below for a few tips to encourage your fans to send you more Super Chats and Stickers during live chats.

Finally, Channel Memberships

another good way
to extend RPM through
a stream of monthly payments from Members for access to perks.
you’ll inspect the eligibility requirements within the description.
If you want to find out more about RPM, inspect the links listed below.

To help creators better track their revenue on YouTube, we’ve introduced a new monetization metric in YouTube Analytics called Revenue per mille (RPM), that shows how much a creator earned per 1,000 views.

  1. | An intro to RPM
  2. | What is RPM?
  3. | CPM vs. RPM
  4. | How to increase RPM

Learn more with this Help Center article:… Using Mid-roll Ads in Long Videos:… Super Chat & Super Stickers – Setup and Tips for Using Them:… Channel memberships eligibility, policies, & guidelines:…

► Check out our Help Center:

► Learn best practices with the Creator Academy:

Thanks for analyzing.

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